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Massage Marketing and Massage Business Course

Our approach to massage business building is "values based" and students will be encouraged to explore their dreams and images of being a massage therapist. This class will cover the essentials of starting and running a massage therapy practice.

Course Highlights:

• Marketing and Promoting Yourself and Your Clinic

• Tax Strategies and Money Saving Ideas

• Insurance Billing

• Personal Insurance

• Interviewing Skills

• Employment Issues

• Licensure Issues (laws, examinations, renewals, and fees)

• Ethical considerations in the practice of massage therapy will be explored as well as possible solutions to typical problems that occur in a massage practice.

Chair Massage and Promotion: Part of every day will be devoted to learning a comprehensive chair massage sequence. You will practice massage techniques for seated massage and focus on developing a "style" and presence when providing promotional treatments with a massage chair.

Developing Your Vision and Promotional Materials: Students will have ample time to explore their goals and aspirations with respect to their new career. There will be small group discussion time to help the students envision their perfect practice setting. The creation of a logo, brochure, business card, and other materials will be facilitated during class.

Marketing That Works! There are several ingredients that make up a winning formula for success in the massage therapy business including technical expertise, people skills, business acumen and marketing savvy. Having one without the others will always limit your success to some degree in this business. You can be the best practitioner in the world with outstanding technique, personable, caring service and still struggle. Assuming that you have outstanding technique and are willing to deliver exceptional customer service, success in the massage business comes down to what is all too often, "the missing link". The "not talked about" missing link in massage therapy education and practice today is, “how much you really know about marketing that works!

The secret to creating a thriving practice in the massage therapy business is to use a marketing SYSTEM that goes beyond the traditional approach. A massage marketing system that gets results now! That's why we have spent many years researching and developing "The Body Wisdom Massage Marketing System". This state-of-the-art massage marketing system is designed to bring a steady stream of qualified new clients into your practice on a consistent basis AND to create outstanding value for each client leading to increased profits per client and maximum referrals.

Our unique and highly effective massage marketing system is another "Body Wisdom Exclusive". You won't find anything like it anywhere.

In the marketing portion of our 58-Hour course you will learn how to:

• Design and build a “values driven”, dream practice.

• Decide whether employment or self-employment is right for you.

• Create your "Unique Selling Proposition", a compelling message that differentiates you from all of your competitors.

• Implement "Our Marketing System", that will predictably and consistently, provide you with all the qualified clients you need.   ;

• Use No-Cost and Low Cost ways to generate a steady stream of new clients.

• Pick your best Target Markets.

• Specialize in and become THE expert in a niche market or markets of your choice.

• Generate a constant stream of referrals using the Body Wisdom referral system.

• Increase the "Long Term Value” of every client.

• Increase your income for every client visit.

• Reduce and control expenses in your massage therapy practice.

• Leverage social media to brand you and your business and increase your reach.

• Network in your community in an easy natural way that creates value for you and everyone around you.

Additional Bonus Programs and Materials:

• A complete set of massage marketing letters, ads, flyers, postcards, and headlines that you can ©and put to work for you as soon as you open your practice.

• A complete set of key business forms, letters and agreements.

• Free access to The Body Wisdom Business and Marketing On-Line Resource Center with over 200 pages of resources and hundreds of ideas and links to support the self-employed massage therapist.

Prerequisites: None